48 hours? for a conditioner?

i just got bothered with the latest ad / tvc from palmolive.

here's manay ricky reyes, showing off that your hair can still have 48 hour smoothness if you use the conditioner.

one question came to my mind: so this means you won't take a bath or wash your hair for 2 days?

eew.

i just find it odd and off from a marketing and advertising POV.

what do you guys think? have you seen the tvc?